Kia Motors Austria GmbH, Vienna / Austria

Mobile declaration of consent to the General Data Protection Regulation (GDPR)

Kia was able to put its automated solution into operation just in time for the new General Data Protection Regulation to come into force.

The values of the declaration of consent (how and with what content the customer/prospect may be contacted) are transferred from the CRM system "MySales" and displayed to the customer or prospect on their personal mobile device (e.g. smartphone or tablet PC). The customer/prospect confirms their declaration of consent with their signature, which is then stored in the CRM system. Changes are always confirmed by the customer/prospect.

The solution has been tested for compliance and will be available to all retailers and sales channels (online, telephone, etc.). It guarantees a clear, audit-proof status for customer data management.

Kia uses POS's web-based "Software-as-a-Service" (SaaS) service, so that a project lead time of less than three months could be achieved, with data storage (in accordance with GDPR) taking place purely on the Kia side.


About Kia Motors Corporation

Kia Motors Corporation is a car manufacturer from South Korea that has been part of the Hyundai Motor Group since 1998. With 7.9 million vehicles sold, Hyundai/Kia is the fourth largest vehicle manufacturer in the world after Toyota (9.98 million), Volkswagen (9.73 million) and General Motors (9.71 million) (as of 2013). (Source: Wikipedia)